Helping Creative Health Professionals Build a Vision-Driven Online Business
Marketing on Social Media - A Webinar for Psychologists
Ethical and Effective Ways to Use Social Media Marketing Strategies to Grow Your Private Practice
Instant On-Demand Access (2.0 CPD Hours)
Includes a bonus Social Media Policy Pack
Are you a registered psychologist who’d like to establish an engaged social media presence so you can become known for what you do online and effectively promote your work directly to your ideal clients?
Perhaps you’ve tried creating content but felt like no one was responding to it in the way that you’d hoped.
Perhaps you’ve tried paying for Facebook ads without seeing the desired results.
Or you are simply not sure how to market your practice online in a way that’s appropriate, compliant, and makes the most of the precious resources you invest into it.
Join me for an in-depth overview of using social media to establish yourself as a go-to professional in your chosen area, so you can showcase your expertise, attract your ideal clients, and promote what you create.
From ethical and legal considerations, to choosing the right platforms, creating engaging content, and setting yourself up for success, this call will help you carefully consider what is the best way for you to show up online so you can effectively promote your practice, empower the public, and grow your business.
Here are just some of the things you will learn on our call:
- Why it is vital for psychologists to be actively present on social media
- Different ways of using social media to grow your online presence and promote your practice
- The differences between organic (free) and paid marketing strategies
- Common audience-building mistakes that undermine your social media efforts
- Your legal and ethical responsibilities when using social media as a registered professional
- Individual practice variables that affect your social media strategy
- Maintaining boundaries and compliance with advertising rules and regulations
- Common misconceptions about social media and mistakes that waste your marketing budget
- Ethical issues surrounding data tracking and ad targeting used in paid FB advertising
- Things to consider when creating your social media marketing strategy
- Things to consider when outsourcing your marketing to a social media agency
- Practical things to do to protect yourself and your practice when using social media for your business
- How to use social media in a way that feels easy, safe, healthy, and aligned with your values
Plus, receive a BONUS Social Media Policy Pack with wording examples of what you can say to educate your audience about the nature, purpose, limitations and boundaries of your social media presence.
This training is for you if you’ve been wanting to establish a social media presence so you can promote your practice and offerings, but are not sure where to start or how to do it effectively within the constraints of our registration.
It is about helping you understand the issues involved so that you can think for yourself and make informed decisions about what’s best for your practice, your clients, and your business goals.
My aim is for you to walk away from this training feeling excited and empowered to become known online in a way that is ethical, compliant, and feels good to you!
If you have any questions at all, feel free to e-mail me at hello@nataliekladnitski.com
Gain instant access to the webinar recording and associated resources. You will receive webinar replay and associated materials (valid for 6 months from date of purchase). You’re able to claim 2.0 CPD hours for this training and attendance certificates are available on request. Prices listed are final and do not include GST.
Ready to grow your practice online?
Please note:
1. This training is designed for registered psychologists but is applicable to other health professionals who wish to establish a social media presence and use paid advertising to promote their services. If you’re an allied health practitioner, I warmly welcome you to the training, but please note that I do refer specifically to “psychologists” in this particular webinar.
2. The “Social Media Policy” is a document containing a client-focused explanation of the way you use social media in your practice and your social media boundaries (e.g., to use in your client consent forms, as disclaimers, trigger warnings, reminder posts, etc.), which you can edit and customise to suit your needs. It does not constitute or substitute an official legal document.
2. My work focuses primarily on supporting solo practitioners and those running micro practices (when you subcontract to one or two other clinicians), so the information would be particularly applicable to this context.
3. You are purchasing a replay of a webinar and will receive 6-month access to the recording.
About Your Webinar Host
Natalie Kladnitski, PhD is a clinical psychologist, e-health consultant, and online business coach who works exclusively with registered health professionals to help them grow their private practice using scalable, evidence-based online interventions.
“I love helping passionate practitioners connect with their creativity and make the most of their training, knowledge, and expertise online in a way that is ethical, compliant, and feels good to them!”
Learn more about Natalie here.
© Natalie Kladnitski PhD 2021