Exclusive to Australia and New Zealand Registered Psychologists & Allied Health Professionals
The E-Health Business Blueprint
The Complete Step-by-Step System to Help You Formulate, Create, and Launch Standout Health-Focused Online Training to Effectively Diversify Your Private Practice and Build a Reputable E-Health Business in Accordance with Industry Standards, Professional Codes, and Ethical Guidelines.
Registrations are Open Now!
The Kickstarter Live Round starts Monday 29th of April 2024
- Created for:
- Psychologists
- Speech-Language Pathologists
- Occupational Therapists
- Social Workers
- Physiotherapists
- Medical Specialists
Are you a creative AHPRA-registered practitioner with a passion for teaching, supporting, inspiring, educating, guiding, and group-based work?
Have you felt the increasing pull to follow your professional interests and distil your knowledge and expertise into scalable e-learning products like self-help online courses, guided group coaching programs, webinars, workshops, or memberships?
Would you like to be able to…
- Create powerful learning and skill-building programs to support your clients and community with gaining vital health insights
- Know how to keep clear boundaries between learning and therapy so you can maintain professional practice standards when designing your training
- Engage in specialist CPD so you can demonstrate how you’re supporting your expanding scope of practice in the online space
- Be crystal clear on how to create a safe sales experience for your audience so you can confidently market your creations
- Feel supported with navigating ethical dilemmas when working with the general public through your online offerings
- Build a vibrant online community who love you work, value your expertise, feel seen and supported through your words, and are ready to join you in any new training you create…
Then you’re in the right place!
Join a growing community of likeminded health professionals, and let’s make this creative dream a reality together!
Introducing…
The E-Health Business Blueprint
The ultimate DIY roadmap to help you go from having an idea to confidently selling sought-after online programs!
Self-Paced Modules | Step-by-Step DIY Tutorials | Live Group Coaching Calls | CPD Resource Library | Peer Support Community
at a glance
Step-by-Step Lessons
Self-paced video lessons with guided action plans and implementation prompts
Essential Online Business Skills
Learn the core principles of effective online business and digital marketing
Guided Set-Up Tutorials
Screen-share videos of how to set-up and use WordPress, Canva, Mailchimp, and more!
Checklists & Roadmaps
Keep an eye on the big picture strategy and never miss an important course element of activity
Tech & Software Guidance
Make sense of the myriad of different options and choose the right software stack for your goals
Access to The Founders Club
Ongoing access to me and likeminded creative practitioners inside a dedicated Facebook Group
… plus …
Weekly group coaching support until July 2024 to help you build (and keep) your creative momentum! *
* Available when you purchase the “Committed” or “Kickstarter” Program Pass
Kickstarter Program Round begins on Monday 29th of April and will consist of a focused, 3-month program of online events and activities designed to help you launch the foundation for your online training business!
In addition to purposefully-designed monthly “Strategy” Sessions (recorded), every week you have the opportunity to join Dr Natalie Kladnitski and a group of driven and determined practitioners to get guidance and support with your training/offer, confidence, and gentle progression towards your goals.
Kickstarter Strategy Calls (recorded) will be held on:
- Tuesdays at 5:00pm AWST / 7:00pm AEST
Drop-in Coaching Sessions (not recorded) are held on:
- Mondays at 10.30am AWST/12.30pm AEST;
- Wednesdays at 12pm AWST/2pm AEST; and
- Fridays at 8am AWST/10am AEST…
...so you have a variety of options to join and make the most of this momentum-building support, as well as plenty of opportunities to discuss ethical and professional practice issues, and engage in peer consultation.
Bi-monthly Masterclasses (recorded) offer an opportunity to dive deeper into marketing and business strategies, providing ongoing CPD
… and …
A growing library of specialist, CPD-rich masterclasses designed to help you uphold the highest professional practice standards when designing and delivering your online offers.
Duty of Care in the Context of Online Courses and Health Education
[2.0 CPD Hours]
Measuring Outcomes in Online Courses & E-Health Programs
[2.0 CPD Hours]
Privacy Considerations When Running & Recording Group Coaching Calls
[2.0 CPD Hours]
how it works…
- The E-Health Business Blueprint is an in-depth online Program that will take you through the steps of formulating, outlining, structuring, organising, setting-up, validating, launching, and growing your online training/learning product business as a registered health professional (i.e., in your capacity as a qualified health educator not an 'online coach').
- The Program consist of three core parts: Blueprint Foundations, where you will learn tailored business strategy behind each aspect of creating online training; Blueprint Accelerator, a practical break-down with guided tutorials of every task involved in getting your training ready for purchase; and Blueprint Momentum, weekly live drop-in coaching sessions offering support with every step of the way.
- Through a blend of practical self-paced modules, guided step-by-step tutorials, and group-coaching calls this Program combines strategic guidance with implementation support to help you gain momentum with creating and selling your online offer(s).
- Once you enrol you will receive instant access to comprehensive self-paced modules and guided tutorials, so you can start working on your online products at your own pace right away, while the live calls will provide the much-needed structure, support, and guidance with all things creativity, compliance, troubleshooting, and tech.
- Throughout this Program you will discover the crucial steps that you need to complete before investing your precious time, resources, and energy into actually creating your entire course, so that you can lay a strong foundation from which to create and launch your online program with a bang.
- This is first (and foremost) a business skill-building program which teaches the foundational understanding of modern marketing and online business principles.
- It provides simple, straightforward, yet comprehensive DIY guidance on all aspects of setting up your online business, from branding and building your website, to creating landing pages, building your e-mail list, producing your training, and using social media. While you can, of course, outsource and get additional professional support with these aspects of building your business, this Program will show you how it is possible to begin from scratch, entirely by yourself (even if you have very minimal tech skills).
- Created by a Clinical Psychologist and online interventions specialist, this program promotes and supports adherence to the ethical code of conduct and professional practice standards, while recognising the enormous opportunities created by practitioner-designed e-learning to enable rapid access to health intervention, enhance continuity of care, and promote favourable health outcomes.
- The training is designed exclusively for registered health professionals who’d love to expand their (solo) private practice beyond selling 1:1 clinical sessions, and set-up an e-learning arm to their business focused on empowerment, skill-based learning, prevention, and personal development.
- It is suitable for practitioners who’d love to create a signature self-help course, a group coaching program, a monthly membership, or CPD training designed to support fellow professionals.
This program is for you if you already have an idea of the training you’d love to create, but haven’t had the chance to refine it or learn about all of the steps required to turn your idea into a successful and profitable online product.
Mindful Modern Marketing
Strategies that foster safety, security, and trust in your brand and business
Nurtured Ethical Conduct
Support with your new role, expanding service suite, and evolving scope of practice
Budget Conscious Tech
From simple startup set-up to streamlined and scalable automation stack
A Gentle Private Community
An inspiring, hype-free space that nourishes creativity, courage, and confidence
program overview…
Introduction: E-Health Product Foundations
- Navigating the legal, ethical, professional, and industry considerations when getting started
- How to advocate for your work, protect your business, and promote your profession
- Setting up the right business foundations to boost your confidence and momentum
Module 1: Refining Your Idea & Defining the Destination
- Different types of online courses and choosing the right way to package and deliver yours
- Refining your niche, target audience, program outcomes, and profit margins
- The step-by-step process for creating your course quickly, easily, on time, and on budget
Module 2: Outlining Your Training
- How to structure your course or program for maximum efficacy and adherence
- How to create a standout course outline and a simple course content plan
- How to price your program and what to consider to meet your income goals
Module 3: Setting Up Your Online Systems
- Where and how to host your course, deliver your program, and automate your sales strategy
- My personal software stack and budget-friendly tech recommendations
- DIY set-up tutorials for your website, e-mail list, marketing funnels, and social media channels
Module 4: Validating Your Training
- How to ensure that people will actually buy your course once you finish creating it
- How to ensure that your course delivers the most desirable outcomes for your ideal clients
- The most important thing to do before you dive into creating your course/program
Module 5: Mapping Out Your Program Promotion Strategy
- How to select your promotional content pillars and set up your marketing channels
- How to create a SMART social media content plan you can actually stick to
- How and when to plan and schedule your pre-launch promotional campaigns
Module 6: Planning Your Launch
- Different ways to launch your course and choosing the right approach for you
- Preparing your launch materials, program release schedule, and promotional content calendar
- Setting up your course launch strategy and planning your next steps
Don’t just create an online course – learn the essential business skills you need to succeed!
“Natalie is an exceptional teacher that provided a thorough and comprehensive program that has allowed me to finally feel confident enough to start creating online courses. The quality and comprehensiveness of her course has saved me so much time by directing me to the most efficient technical components required. She has also changed the ways I have approached my course by pointing out the nuanced ethical considerations of online courses versus clinical practices. I am so grateful for all that I have learnt from her program.”
– Psychologist & Private Practice Owner/Director, Melbourne
step by step guidance awaits!
Choose how quickly you’d like to get started, join a growing, multidisciplinary community of creative practitioners, and let’s get your online product(s) ready for launch!
Kickstarter Pass
Ready to dive in?!
We start on Monday 29th of April!
The Kickstarter Program Pass is perfect for you if you’re looking for a structured burst of coaching to help you refine your ideas, outline your offer, and map out your launch plan, followed by a fluid and flexible self-guided implementation that fits with your busy schedule.
This Pass gives you access to personalised guidance, planning, and set-up support to get you on your way to creating and launching your first (or next) online training.
* This pass includes access to live online events
- 1 x 60-Minute 1:1 Kickstarter Session
- 1 x 60-Minute 1:1 Launch Planning Session
- 1 x 2-Hour Immersive Weekend Workshop
- 3 x Monthly Kickstarter Strategy Group Calls
- 3 Months of Weekly Group Coaching Support
Plus…
- Lifetime access to all Program modules, tutorials, and any future additions to the Program
- Access to Masterclass & Bonus Event Recordings
- Comprehensive Guidance with Training Formulation
- Modern Marketing & Online Business Skills
- Ethics & Professional Practice in the Online Space
- Tech Recommendations, Tips & Set-Up Support
- Access to the Founders Club Facebook Group
- Lifetime discount on 1:1 Progress Support Sessions
- Earn up to 20+ CPD hours from the Program inclusions
- The Program can be claimed as a business expense
- The Program can be counted towards CPD and Peer Consultation
- Option to upgrade to the Committed 12-Month Pass when 2025 enrolments re-open.
AUD $2,997 (incl. GST)
AUD $2,597 (incl. GST)
or 6 monthly payments of AUD $450
or 12 monthly payments of AUD $240
Early Bird ends Sunday 21st of April
DOORS CLOSE MONDAY 29th of April 2024
* Everyone who joins The Kickstarter Program Pass will receive a bonus 3 months access to live group coaching calls when The Blueprint re-opens in 2025 (dates of the 2025 live round TBC).
** NZD pricing is available for my kiwi whānau, please e-mail contant@beyondprivatepractice.com.au for information.
Explorer Pass
Prefer to take it slowly?..
The Explorer Program Pass is perfect for you if you’re beginning to explore the e-health space and are looking to gently expand your scope of practice to include the design, delivery, and promotion of online training.
This Pass gives you instant self-study access to all of the Program materials and event recordings to work through at your own pace, so you can gradually upskill and begin to conceptualise the e-health arm of your private practice.
* This pass does not include access to live online events
- Lifetime access to all Program modules, tutorials, and any future additions to the Program
- Access to Bi-Monthly Masterclass & Bonus Event Recordings
- Comprehensive Guidance with Training Formulation
- Modern Marketing & Online Business Skills
- Ethics & Professional Practice in the Online Space
- Tech Recommendations, Tips & Tutorials
- Access to the Founders Club Facebook Group
- Earn up to 15+ CPD hours from the Program inclusions
- Lifetime discount on 1:1 Progress Support Sessions
- The Program can be claimed as a business expense
- The Program can be counted towards CPD
- Option to upgrade to the Committed 12-Month Pass (i.e., live group coaching round) and become eligible for the ongoing Momentum Membership when you're ready for some additional live support
AUD $1,997 (incl. GST)
or 6 monthly payments of AUD $350
or 12 monthly payments of AUD $185
DOORS CLOSE MONDAY 29th of April 2024
* Everyone who joins The Explorer Pass before Monday 29th of April will be invited to our first Meet & Greet Kickstarter Session on Tuesday 30th of April at 5:00pm AWST | 7:00pm AEST.
** NZD pricing is available for my kiwi whānau, please e-mail contant@beyondprivatepractice.com.au for information.
Notice an absence of video testimonials, social media screenshots, case studies, or ‘client results’?
That’s because, as a psychologist first (and always), I protect my Founders’ privacy, use (and teach) ethical, transparent, and psychologically-safe marketing strategies, and strongly believe that it’s no one’s business what you’re doing to build and grow your business.
Rest assured that plenty of *magic*, mastery, and momentum are happening on the inside… Come join us in our safe and supportive, like-minded community!
Have any questions or wish to speak with me before enrolling? Please e-mail contact@beyondprivatepractice.com.au
Practical, expert guidance compliant with the rules and regulations of our profession!
This Program is for you
if…
- You're an experienced practitioner who's passionate about helping others.
- You would love to expand your work beyond 1:1 therapeutic sessions and share your knowledge and expertise in a particular area with more people via a self-help or group-based online learning (or CPD) program.
- You've been wanting to create an online course, webinar or workshop for a while, but haven't had a chance to commit to this goal and now feels like it's finally the right time.
- You may have some knowledge of online business principles and how to create and launch an online course (e.g., list building, funnel set-up, live vs evergreen launches, etc.), but you'd love to nail the basics with some expert support from an e-health specialist.
- You may have tried creating and launching an online program in the past, but haven't been able to gain the desired momentum or achieve adequate financial results with it.
- You'd love to carve out some time and space to commit to creating your training and feel like being part of a paid, structured, group program will help you find your groove and start gaining momentum.
- You love to know what you're doing and why you're doing it, so that if you choose to hire support with your course down the track, you know exactly what needs to be done and how, so you remain confidently in charge of this arm of your business.
- It is important to you to expand your private practice online and work towards creating (semi)passive income streams in a way that is ethical, compliant, and feels good to you.
- You'd love to learn from and be guided by a fellow practitioner and together uphold the values and principles of our profession.
- You are curious, creative, and are willing to invest in building a lasting, fulfilling, lifestyle-friendly online business.
Strategy, simplicity, and support for busy professionals who’d like to build creative momentum
Important Information
1. The content within this Program is the culmination of 10+ years of professional development, research, and consulting work in the area of online (mental health and well-being) course creation and marketing across public health and private sectors.
2. Please enrol mindfully – because of the digital nature of the Program and resources, I do not issue refunds other than those required under the ACL. Please click here to read the full Terms & Conditions of Purchase & Enrolment.
3. You will be able to download and keep the printable program materials (e.g., PDFs) and receive lifetime* access to the video tutorials and masterclass recordings inside our Program Portal from the date of purchase, including any future additions to the Program.
4. If you purchase the “Committed” Program Pass you will receive up to 6-month complimentary access to the Momentum Membership Group Coaching Events with an opportunity to re-activate your membership (for $65 per month cancel anytime) upon completion of the Program. Momentum Membership is only available to those who’ve previously purchased the Live Group Program. All 1:1 sessions included in the Pass must be booked and used with 6 months.
5. If you purchase the “Kickstarter” Program Pass you will receive up to 3-month complimentary access to the Momentum Membership Group Coaching Events with an opportunity to re-activate your membership (for $65 per month cancel anytime) upon completion of the Program. All 1:1 sessions included in the Pass must be booked and used with 3 months.
6. Weekly drop-in group coaching calls usually last for about 60 minutes depending on how many practitioners join live and how many questions get submitted ahead of time.
All call times are listed in AWST/Perth timezone. Please note the daylight savings time difference changes in April and October. Call times are subject to change every six months and in extenuating circumstances. If a call falls on a public holiday it will be skipped.
Coaching sessions are not recorded to provide a comfortable and private group space to receive coaching and guidance for those who join live. Masterclasses, workshops, and other training events are recorded.
7. If you purchase the “Explorer” Program Pass you can upgrade to the “Committed” Pass during a new live round by paying the difference between the enrolment options (custom payment plans can be arranged). Ongoing Momentum Membership is not available on the Explorer Program option.
8. *’Lifetime’ access means for the lifetime of this product as well as any additions to the Program (a minimum of 2 years).
9. Want to speak with Natalie before enrolling? Please use the e-mail below to arrange a time to chat.
If you have any questions at all about this program, please don’t hesitate to e-mail me on contact@beyondprivatepractice.com.au
ready to create your very own online program?
The sooner you join, the sooner you can begin transforming the way you work, aligning with your professional passions, and carving out a creative career path uniquely suited to your goals!
About Your eHealth Business Coach
Natalie Kladnitski, PhD is a clinical psychologist, e-health consultant, digital health interventions specialist, and online business coach who works exclusively with registered health professionals to help them grow their private practice using scalable, evidence-based online interventions.
“I love helping passionate practitioners connect with their creativity and make the most of their training, knowledge, and expertise online so they can continue to pursue their calling… on a (much) bigger scale!”
Learn more about Natalie here.
“Natalie’s coaching and knowledge of ethical marketing and tech has been invaluable in my process of developing an online course. I’ve done similar training in the past, however the training I’ve received from Natalie has surpassed any such training in terms of quality and depth. Natalie also goes above and beyond in providing online Facebook support”.
– Clinical Psychologist & Private Practice Owner, Sydney
– Clinical Psychologist & Supervisor, Queensland
“Natalie is an excellent teacher, and the course has surpassed my expectations on many levels. The course is comprehensive, step-by-step and easy to digest. The addition of Natalie’s individual feedback has been invaluable in providing the confidence to diversify my business. I highly recommend Natalie’s course to any psychologist wishing to diversify their practice.”
– Clinical Psychologist, Private Practice Owner, Queensland
“The [Course Creation Blueprint] Program is very clearly structured and easy to follow. I especially like that Natalie is a psychologist and can answer all those vague concerns that we usually have about moving from 1:1 therapy towards building groups and courses. It gives me peace of mind to be well-informed from someone who has so much experience in this area.”
– Clinical Psychologist & Director, Victoria
– Principal Psychologist & Director, Victoria
– Psychologist, Australia